Get Logan Inc. is a modern insurtech company specializing in providing fast, reliable insurance solutions for the trucking industry. Founded in 2021 by Zebo Karim, the company aims to eliminate inefficiencies in the traditional insurance process by leveraging technology to offer instant, transparent coverage options. The project involved developing a user-friendly website that clearly communicates Get Logan’s value proposition, streamlines the insurance application process, and builds trust with potential clients.
Strategies for Coming Years
To further enhance Get Logan’s digital presence and support its growth objectives, the following strategies are planned:
Enhanced SEO and Content Marketing: Implementing a robust SEO strategy to improve organic search rankings, coupled with regular blog posts addressing common trucking insurance questions and industry updates.
Social Media Engagement: Expanding presence on platforms like Instagram and Facebook to share client testimonials, industry news, and company milestones, fostering a community around the brand.
Email Marketing Campaigns: Developing targeted email campaigns to nurture leads, provide policy updates, and offer personalized insurance solutions.
Client Portal Development: Creating a secure, user-friendly client portal where users can manage their policies, request endorsements, and access important documents.
Enhanced SEO and Content Marketing: Implementing a robust SEO strategy to improve organic search rankings, coupled with regular blog posts addressing common trucking insurance questions and industry updates.
Social Media Engagement: Expanding presence on platforms like Instagram and Facebook to share client testimonials, industry news, and company milestones, fostering a community around the brand.
Email Marketing Campaigns: Developing targeted email campaigns to nurture leads, provide policy updates, and offer personalized insurance solutions.
Client Portal Development: Creating a secure, user-friendly client portal where users can manage their policies, request endorsements, and access important documents.
In the realm where wheels meet road,
Protection’s promise is bestowed.
Through digital paths and coded streams,
Logan guards the trucker’s dreams.
Get Logan Inc. sought to revolutionize the trucking insurance landscape by making the process faster, more transparent, and tailored to the unique needs of trucking businesses. The website needed to reflect this innovative approach, providing clear information and easy navigation to facilitate quick policy acquisition.
Our Approach
Collaborating closely with Get Logan’s team, we focused on:
Clean, Professional Design: Utilizing a modern aesthetic with intuitive navigation to enhance user experience.
Clear Call-to-Actions (CTAs): Placing prominent CTAs to guide users toward requesting quotes or contacting the company.
Responsive Layout: Ensuring the website performs seamlessly across all devices, recognizing that many users may access the site via smartphones or tablets.
Trust-Building Elements: Incorporating testimonials, industry affiliations, and transparent information about services to build credibility.
Results & Feedback
Post-launch, Get Logan Inc. experienced a significant increase in online inquiries and policy applications. Clients appreciated the ease of navigating the website and the clarity of information presented. The streamlined application process reduced the time from inquiry to policy issuance, aligning with the company’s commitment to efficiency.