Free tool
What are missed calls costing you?
Move the sliders to match your business. The math uses only your numbers — no industry averages, no email required.
All calls to your business line.
Busy, after hours, or on another line.
Existing customers usually call back; new ones often don’t.
Your close rate on a live first call.
Revenue from a typical new customer’s first job or order.
Revenue walking away from missed calls
$3,120/month
$37,440 a year
- Missed calls a week
- 24
- New customers lost a week
- 2.9
An estimate from your own numbers — first sales only, before repeat business.
Answer every call with WW CRMHow it’s calculated
Missed calls per week = calls × share missed. New customers lost = missed calls × share who are new × your close rate. Revenue = new customers lost × average first sale, scaled to a month (52 weeks ÷ 12) and a year.
It counts only the first sale, so the real number is usually higher once repeat business is included. To stop the leak, answer every call — after hours and when the team is busy. Read our guide to AI receptionists for small businesses.